Job Type:
Volunteer or for-credit internship (unpaid)
Job Location:
Hybrid, remote and/in-person at 1010 Dulaney Valley Road, Towson MD 21204
About the Center for Nature Informed Therapy (CNIT)
The Center for Nature Informed Therapy (CNIT) is a new 501(c)(3) nonprofit that provides evidence-based training, experiences, and research that integrate nature into mental health care - cultivating reciprocal healing and stewardship for both people and planet. We envision a future where a reciprocal relationship with nature will restore the mental health of all people and create a deeper connection to self, others and our spirituality.
Why this matters: Every Reel, post, and story you craft helps people discover accessible, evidence-based ways to reduce stress, build resilience, and reconnect with the natural world. Your work will amplify scholarships, community hikes, and trainings that open doors for those who might not otherwise have access to nature-informed mental health support.
About the Role:
Role Summary
Help CNIT grow its impact by planning, creating, and publishing short-form content (especially Instagram Reels) and simple graphics (Canva). You’ll turn our programs—trainings, retreats, community hikes, and scholarship stories—into engaging, on-brand content that educates, inspires, and converts.
What You’ll Do
Help refine CNIT’s social media strategy (content pillars, audience personas, posting cadence, and tone of voice).
Understand CNIT’s event calendar and promote upcoming trainings, retreats, and public programs with clear pre/during/post content plans.
Promote CNIT blogs by translating posts into Reels/carousels, writing compelling excerpts, and driving traffic via link-in-bio and stories.
Build a simple content calendar for Instagram & Facebook using Meta Business Suite.
Design scroll-stopping carousels, stories, and flyers.
Draft strong hooks, captions, and clear calls-to-action; add alt-text and on-screen captions.
Produce/trim vertical video; optimize Reels for the first 1–3 seconds, retention, sounds, and cover frames.
Schedule and publish; manage comments/DMs and surface FAQs to the team.
Track insights weekly (reach, watch time, saves, follows, link clicks) and suggest experiments.
Stay current on Instagram Reels and Meta algorithm updates and recommend tweaks.
Collaborate with CNIT staff/instructors to gather stories, quotes, and UGC (with permissions).
Requirements:
What You Bring
Proficient with Instagram (especially Reels best practices and analytics).
Basic graphic design skills.
Clear, concise copywriting; comfort adding captions/alt-text for accessibility.
Basic video editing in IG Edits App; organized and reliable with deadlines.
Nice-to-Have (optional): TikTok or YouTube Shorts, photography, Adobe CC, newsletter basics, SEO/hashtags, experience with nonprofits or mental health.
Timeframe & Support
Minimum 12-week commitment preferred (extensions welcome).
Weekly async check-ins; portfolio-ready feedback and mentorship from the CNIT team.
Compensation & Benefits:
This is a Volunteer or for-credit internship (unpaid) position with flexible hours of 5–8 hours per week.
Benefits
Real impact: help more people access nature-informed mental health.
Portfolio pieces (Reels, carousels, campaigns) + a letter of recommendation.
Eligibility for academic credit (if approved by your institution).
Access to select CNIT professional development sessions (subject to availability).
Discount on CNIT public nature programs.
How to Apply:
Email info@natureinformedtherapy.org with subject line:
“Social Media Volunteer/Intern – [Your Name]” and include:
Resume or LinkedIn
3 links to your recent Reels or short-form videos
2 Canva samples (posts, flyers, or carousels)
3–5 sentences on why nature + mental health matters to you
Weekly availability + preferred start date
(Optional mini-assignment: outline a 15–30s Reel idea promoting a CNIT training or retreat—include hook, 3 key beats, caption draft, and 3 hashtags.)
Equity & Inclusion
CNIT is an equal opportunity organization and values diverse lived experiences.